Sellers Do Not Know What They Do Not Know

Dated: February 19 2015

Views: 1867

Have you ever wondered what exactly your real estate broker does to earn their commission?  I wonder often why the general public thinks that selling real estate is easy and that all you have to do is stick a sign in the yard, perhaps an ad or two in the paper, post your home on their website and then the calls start rolling in!  In fairness to the general public, unless your agent communicates with you and consistently tells you what he or she is doing how can we expect any different? Shame on us.  One of the most under rated (and most difficult) jobs in the modern world, real estate agents are frequently the most misunderstood professions.

If, when I first started selling real estate, someone had sat me down and said " you will be undermined, held to a higher standard than your doctor, be a shrink and a lawyer, all while maintaining a standard of excellence to keep you from getting sued" I might have thought twice about making it my profession.  This is not a rant  (although it may sound a little like one) but the general public should know how hard we work to sell their home or represent a buyer when they themselves have no idea what they want, how much they qualify to buy or what the process to buy or sell really entails.

So I will start with what sets the really good brokers apart from the rest.  Like any other business there is an 80/20 rule.  Twenty percent of the brokers in any market sell eighty percent of the real estate.  Why is that? Over and over when sellers are asked would they use their broker again they say yes, if I only had their contact information.  So if the public believes we do a good job why is it such a small percent of the broker community that sells the most real estate? Here is the real skinny. What Americas top brokers all have in common is really very simple.

 1. They know their market. 

2. They go out of their way to become part of the community and give back.

3. They not only know how a house gets sold but have the knowledge and ability to articulate that to their prospects and clients.

4.  They know how to negotiate.  They know what is important to their clients and what isn't. (In other words, they don't get hung up on the small stuff)

5.  They always communicate what needs to happen to successfully complete the sale to their client, whether it is good or bad news.


They have integrity.  The firm you hire is important.  They provide the marketing machine critical to getting your home in front of the right people, but more importantly it is the broker relationship that determines if you have a good experience or a great experience selling or buying real estate.


This is part 1 of a three part series. 


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Victoria Jackson and Mike Shuttleworth

The Steamboat Luxury Team -Vicki Jackson and Mike Shuttleworth Vicki Jackson has been a Realtor for 11 + years and comes from a long line of Realtors. She has specialized in luxury resort and ranc....

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